BUSINESS IN ACTION BUNDLE
9th Edition
ISBN: 9780137423910
Author: BOVEE
Publisher: PEARSON
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Chapter 4, Problem 2CTQ
Summary Introduction
Case Summary: Company UL, founded by person WL was a global entity and with the excellence administration of his successors, the company grew to be one of the globally dominating with one third of the population using their product in a day.
Company UL follows a Sustainability Living Plan based on the three principle which are follows them. One is to improve the health and well-being of the people and second is cutting their environmental footprints in half and last is to improve the life of their stakeholders either directly or indirectly. The company works towards achieving many goals relating to sustainability. Some of them are reducing deforestation, helping farming, assisting better sanitation to people, increasing job opportunities for women and improve its operation in a sustainable way.
Apart from the pressure of producing better results for every quarter, the company is well focused on its mission of creating a sustainable living. With an eye on its goal, the company also march towards improving its shareholders and stakeholder value. Being one of the highest spenders on advertisements globally, the company is aimed to create a clean digital supply and challenges company like company G, Company F to remove unidentified parties in the internet.
There two main challenges that are in front of the company. First is that the company has thin profit margin in terms of its consumer goods and Second is that the company is under high pressure to meet its quarter targets and retain its shareholders. With the existing challenge, the company is still focused on created a sustainable living plan and at present the company successfully operates in 34 countries around the world.
To determine: How Company UL will be benefitted by helping farmers in developing countries?
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Question 1
M&H company ltd. sells television sets and has collected monthly sales data (in units) for the past 12
months as shown in table 1below:
TABLE 1
Month
Sales (Units)
1
120
2
135
3
150
4
165
5
180
6
200
7
195
8
210
9
225
10
240
11
255
12
270
Using the data provided, answer the following questions:
a. Using a 3-month weighted moving average with weights 0.5, 0.3, and 0.2 (most recent month
having the highest weight), calculate the forecast for month 13.
[2 marks]
b. If the company applies an exponential smoothing method with a smoothing constant (a) = 02,
and assumes an initial forecast of 120 units for Month 1, calculate the forecast for month 13.
[6 marks]
c. Calculate the Mean Absolute Deviation (MAD) for the exponential smoothing method and
weighted moving average method using the actual sales data for Months 4 to 12 and determine
which method is more accurate.
[8 marks] d.
Compute the values of a (intercept) and b (slope) using the least squares method. [7 marks]
e. Use the…
Chapter 4 Solutions
BUSINESS IN ACTION BUNDLE
Ch. 4.1 - Prob. 1CTCh. 4.1 - Prob. 2CTCh. 4.1 - Prob. 1IYBCh. 4.1 - Prob. 2IYBCh. 4.2 - Prob. 1CTCh. 4.2 - Prob. 2CTCh. 4.2 - Prob. 1IYBCh. 4.2 - Prob. 2IYBCh. 4.3 - Prob. 1CTCh. 4.3 - Prob. 2CT
Ch. 4.3 - Prob. 1IYBCh. 4.3 - Prob. 2IYBCh. 4.4 - Prob. 1CTCh. 4.4 - Prob. 2CTCh. 4.4 - Prob. 1IYBCh. 4.4 - Prob. 2IYBCh. 4.5 - Prob. 1CTCh. 4.5 - Prob. 2CTCh. 4.5 - Prob. 1IYBCh. 4.5 - Prob. 2IYBCh. 4.6 - Prob. 1CTCh. 4.6 - Prob. 2CTCh. 4.6 - Prob. 1IYBCh. 4.6 - Prob. 2IYBCh. 4.7 - Prob. 1CTCh. 4.7 - Prob. 2CTCh. 4.7 - Prob. 1IYBCh. 4.7 - Prob. 2IYBCh. 4 - Prob. 1CTQCh. 4 - Prob. 2CTQCh. 4 - Prob. 3CTQCh. 4 - Prob. 4QRCh. 4 - Prob. 5QRCh. 4 - Prob. 6QRCh. 4 - Prob. 7QRCh. 4 - Prob. 8QRCh. 4 - Prob. 9QRCh. 4 - Prob. 10QRCh. 4 - Prob. 11QACh. 4 - Prob. 12QACh. 4 - Prob. 13QACh. 4 - Prob. 14QACh. 4 - Prob. 15QACh. 4 - Prob. 16QACh. 4 - Prob. 17QACh. 4 - Prob. 18QACh. 4 - Prob. 19QACh. 4 - Prob. 20QACh. 4 - Prob. 21QAPCh. 4 - Prob. 22QAPCh. 4 - Prob. 23QAPCh. 4 - Prob. 1DCOCh. 4 - Prob. 1IBTCh. 4 - Prob. 1REDCh. 4 - Prob. 1SCSCh. 4 - Prob. 1DRS
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