International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 4, Problem 2CDQ
Summary Introduction
Case summary:
Country UE is located in the middle east. It is an important transit point for the world for crude oil. The foundation of the market economy lies with the 7 emirates which constitute the Country UE.
City DI has been frequently rated as the best place to live in the middle east. It has an eclectic background to host the 2020 expo. The expo is looking like a platform where nations can demonstrate what they are and what they can do. The theme of the expo is facilitating the cultural ideas and beliefs across the world.
To explain: The possible misunderstandings that are likely to occur between Country UA Companies and companies in Country UE during the World Expo 2020.
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International Business: Competing in the Global Marketplace
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