If it is reasonable to expect that managers can measure their social and environmental performance on the same level as they measure financial performance with a triple bottom line. Concept Introduction: While measuring an organization's social, environmental and financial performance is referred as the term triple bottom line. This is also called as three Ps: People, Planet and Profit.

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Please original work Background information: Often the challenge in using predictive models boils down to understanding the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen? What implications does your answer have for CRM design? Please cite in text references and add weblinks

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Chapter 4, Problem 1DQ

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To discuss:

If it is reasonable to expect that managers can measure their social and environmental performance on the same level as they measure financial performance with a triple bottom line.

Concept Introduction:

While measuring an organization's social, environmental and financial performance is referred as the term triple bottom line. This is also called as three Ps: People, Planet and Profit.

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Please original work Background information: Often the challenge in using predictive models boils down to understanding the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen? What implications does your answer have for CRM design? Please cite in text references and add weblinks

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