Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 4, Problem 1C
Summary Introduction

Case summary: Kellogg's has a few well known Site F pages for best items like Product PT, Product FF and Product NG. The organization propelled a mobile application for its Special K brand that provides a variety of approaches to oversee weight reduction goals, with modified projects, dinner plans with formulas, and an electronic diary and shopping records. Company K is additionally extending its utilization of digital information, gathered through retailers' customer loyalty cards, to follow what its rivals are doing and refine its marketing messages.

Characters in the case: Company K, Product PT, Product FF, Product NG and Site F.

To Discuss: The additional ways Company K can capitalize on the popularity of social media to market its products.

Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.

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Hello Professor and Classmates, A new product I have purchased recently that I consider innovative is the new Samsung  Galaxy Buds 3 Pro. The earbuds provide the best sound from earbuds. It has audio that adapts to my surroundings it also uses the new Bluetooth version for better connection. Market innovation is important because it enables businesses to remain competitive, satisfy changing consumer demands, develop new goods and services, increase productivity, and eventually spur development by creating new possibilities.   Consider Air pod pros and the new Samsung  Galaxy Buds 3 Pro, How is the value of your innovative product different and similar to that of your associated organizations and customer base? Consider how Artificial Intelligence (AI) and other emerging technologies could impact new product development.
Consider AirPods Pros and the Samsung Galaxy Buds 3 Pro. How does the value of airpod pros differ and compare to that of new Samsung Galaxy Buds 3 Pros organizations and customers? Consider how AI and other developing technologies may affect new product creation.
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