Operations Management, Binder Ready Version: An Integrated Approach
Operations Management, Binder Ready Version: An Integrated Approach
6th Edition
ISBN: 9781118952610
Author: R. Dan Reid, Nada R. Sanders
Publisher: WILEY
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Chapter 4, Problem 1.4CQ
Summary Introduction

Interpretation:In the given case study of distribution/retail supply chain, establish the method of communication of customer demand data.

Concept Introduction:Supply chain management is one of the vital processes of the entire management systems of an organization. The system needs to be lean, responsive and should facilitate customer service as well as data for control and analysis.

Any supply chain is essentially driven by the demand of the customer and its variations and must provide for collection and analysis of the demand patterns.

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