Essentials of Business Communication
Essentials of Business Communication
10th Edition
ISBN: 9781305990678
Author: Mary Ellen Guffey; Dana Loewy
Publisher: Cengage Limited
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Chapter 4, Problem 12CT
Summary Introduction

To think critically about:

Why do we not write everything in bulleted lists, because business writing should have high "skim value".

Introduction:

Business writing is a type of formal and professional communication, that includes proposals, memorandum, reports, and other type of writings used to communicate with internal and external stakeholders or individuals. Generally, business writing is informative, transactional, persuasive and instructive. The primary objective of business writing is to transmit information to relevant individuals within an organization, by utilizing appropriate language, tone and clarify with bias-free language and positive expressions.

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