EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 11QA
Summary Introduction

To discuss: In details the steps of market research process.

Introduction: Market research process is a series of steps involved in conducting a research process. This starts with defining the research problem and ends with preparation of research report.

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In what ways does a market research firm use its advantages to help its clients?
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