Chapter 39.5, Problem 2CT

Summary Introduction

To determine:

Whether an individual will use oxytocin cologne that produces a high enough concentration of oxytocin in the air to affect any one’s brain, give a reason.

Introduction:

Oxytocin probably plays an important role in attraction and commitment. Magnetic resonance imagining has shown that parts of the human brain that contain oxytocin and dopamine, reward areas are strongly activated when people are shown pictures of their lovers as compared to other people. Oxytocin is used as a perfume which is when sprayed into the nose it will directly affect olfactory neurons and brains.