Smith and Roberson's Business Law
16th Edition
ISBN: 9781285428253
Author: Richard A. Mann, Barry S. Roberts
Publisher: Cengage Learning
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Rodriguez Furnishings manufactures and sells home decor items. A decorative wall sconce has a total cost of $95 per unit, of which $65 is product cost and $30 is selling and administrative expenses. Additionally, the total cost of $95 consists of $75 variable cost and $20 fixed cost. The target profit is $40 per unit. Determine the markup percentage on product cost.
Lexi Inc. has a single product, whose selling price is $250 and whose variable cost is 72% of sales price. The company’s monthly fixed expenses are $60,000. Assume a 40% tax rate.
Required:
1. Using the equation method, compute the unit sales that are required to earn a target before-tax profit of $20,000. (Round your intermediate calculations and round up your final answer to the next whole number.)2. Using the contribution margin approach, compute the dollar sales that are required to earn a target before-tax profit of $25,000. (Round your intermediate calculations to nearest whole dollar amount.)
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand…
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