The term ethnocentricity and its affect to global success. Introduction: Ethnocentricity refers to a faith that one country’s culture or ethnic group is superior than another country’s culture.

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Chapter 3.4, Problem 10TP

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To determine: The term ethnocentricity and its affect to global success.

Introduction:

Ethnocentricity refers to a faith that one country’s culture or ethnic group is superior than another country’s culture.

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