UNDERSTANDING BUSINESS / SIMNET CODE >I<
UNDERSTANDING BUSINESS / SIMNET CODE >I<
13th Edition
ISBN: 9781266120824
Author: Nickels
Publisher: MCG
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Chapter 3.4, Problem 10TP
Summary Introduction

To determine: The term ethnocentricity and its affect to global success.

Introduction:

Ethnocentricity refers to a faith that one country’s culture or ethnic group is superior than another country’s culture.

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