UNDERSTANDING BUSINESS LL W/CONNECT
UNDERSTANDING BUSINESS LL W/CONNECT
12th Edition
ISBN: 9781264759927
Author: Nickels
Publisher: MCG
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Chapter 3.3, Problem 7TP
Summary Introduction

To determine: The key difference between a joint venture and a strategic alliance.

Introduction:

Joint venture refers to a venture where two or more parties run the organization to carry out the common project whereas strategic alliance refers to long term business arrangement where two or more parties agree to share their resources to achieve common objectives.

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