Marketing Management MK 323
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
bartleby

Concept explainers

Question
Book Icon
Chapter 3.3, Problem 1CY
Summary Introduction

To determine: Seven ways of customer motivation for using mobile apps.

Introduction: The drive that works to satisfy the physiological and psychological wants of the consumer and results in a desire for any goods, service or experience.

Expert Solution & Answer
Check Mark

Answer to Problem 1CY

The seven type of consumer motivation are; “Me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.

Explanation of Solution

The seven primary needs that are met by the apps are explained as follows:

  • “Me time”: People uses smartphones to relax, read, play or shop. The “Me time” various apps provide motivates the consumer to use the smartphones.
  • Self-expression: People use smartphones and participate in their hobbies and interest and this motivates the customers to use the smartphone for self-expression.
  • Discovery: People use a smartphone to discover the news or information people are seeking.
  • Preparation: Consumers use smartphones to plan for the activities lined up in near future.
  • Accomplishing: People use smartphones to manage their finances, health and to be productive with technology.
  • Shopping: Shopping is the thing that motivates the customers, to use smartphones, the most. In the era of traffic and busy lives, smartphones are of help to the people seeking to shop.
  • Socializing: socializing is one way that connects different people into a group or network. People use smartphones to be in touch with their known ones.
Conclusion

Thus, it can be concluded that the seven types of customer motivations are; “me time”, self-expression, discovery, preparation, accomplishing, shopping and socializing.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
The growth and use of social media for marketing and ways it benefits marketers versus using traditional marketing alone?
Response to Gwyn Harper I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers.   Consider the post. Identify one…
Respond to Cee One product I regularly purchase through an intermediary is my smartphone from a retailer rather than directly from the manufacturer. The intermediary adds value in several ways, making the purchasing experience more convenient and beneficial. First, they offer comparative shopping, allowing me to evaluate different brands, models, and pricing in one location. Retailers also provide customer support through in-person assistance, return policies, and warranty services, which might not be as accessible when purchasing directly from the manufacturer. Additionally, intermediaries often offer financing options, trade-in programs, and exclusive promotions, making the product more affordable and accessible. Finally, their role in inventory management and distribution ensures that products are readily available when needed, reducing wait times for customers. These added benefits make purchasing through an intermediary a more seamless and value-driven experience. Consider the…
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning