EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 3.1, Problem 2CQ1
Explanation of Solution
Competitive strategy followed by Crayola:
- Importance of market:
- In this,
information systems are used to focus on particular market place. - It aggregates the different types of technologies in products and services.
- It doesn’t predict the competitor strategies and decreases the customer interest.
- In this,
- Relationship between customer and supplier:
- In this, information systems are used to improve the customer and supplier relationship.
- The companies like Crayola include customers like celebrities to increase the sales of products.
- Differentiation of products:
- In this, information systems are used to categorize the products...
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Chapter 3 Solutions
EBK ESSENTIALS OF MIS,
Ch. 3.1 - Prob. 1CQ1Ch. 3.1 - Prob. 2CQ1Ch. 3.1 - Prob. 3CQ1Ch. 3.1 - Prob. 4CQ1Ch. 3.4 - Prob. 1CQ2Ch. 3.4 - Prob. 2CQ2Ch. 3.4 - Prob. 4CQ2Ch. 3.4 - Prob. 5CQ2Ch. 3 - Prob. 1IQCh. 3 - Have you ever worked with Salesforce.com? What do...
Ch. 3 - Prob. 3IQCh. 3 - Prob. 4IQCh. 3 - Prob. 1RQCh. 3 - Prob. 2RQCh. 3 - Prob. 3RQCh. 3 - Prob. 4RQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8HMPCh. 3 - Prob. 9HMPCh. 3 - Prob. 13CSQCh. 3 - Prob. 14CSQCh. 3 - Prob. 15CSQCh. 3 - Prob. 16CSQCh. 3 - Prob. 17MLMCh. 3 - Prob. 18MLM
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