EBK ESSENTIALS OF MIS,
EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 3.1, Problem 2CQ1

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Competitive strategy followed by Crayola:

  • Importance of market:
    • In this, information systems are used to focus on particular market place.
    • It aggregates the different types of technologies in products and services.
    • It doesn’t predict the competitor strategies and decreases the customer interest.
  • Relationship between customer and supplier:
    • In this, information systems are used to improve the customer and supplier relationship.
    • The companies like Crayola include customers like celebrities to increase the sales of products.
  • Differentiation of products:
    • In this, information systems are used to categorize the products...

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