EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 3, Problem 9LOC
Summary Introduction

To determine:

Avoiding intercultural communication barriers.

Introduction

Ethnocentrism is the evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture.

Stereotyping is when someone has an opinion about another person based on who they are, where they're from, or the language they speak without getting to know the individual.

Solution:

D: Avoiding making assumptions about people in other cultures.

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