EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 3, Problem 1LOC
Summary Introduction

To determine:

The reasons for business professionals to understand different cultures.

Introduction:

Culture is a combination of symbols, attitudes, values, expectations and social norms that influence behavior unique to a society or group of people.

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