MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 3, Problem 4QA
Summary Introduction
To explain: Five steps in the strategic planning process.
Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.
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MARKETING: REAL PEOPLE...ACCESS CARD
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