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EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Question
Chapter 3, Problem 3QA
Summary Introduction
To define: Meaning of mission statement and role of planning process.
Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.
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