EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 3, Problem 3.5DQ
Summary Introduction
To discuss: The reason for the marketers to notice the cultural environment deeply.
A group of practices, beliefs, behaviors, and customs, which are identified to be general for everyone, which is existing inside a few population is the cultural environment.
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