To discuss: Integrative: Complete ratio analysis.
Introduction:
Financial ratio analysis: It is a tool of financial analysis that represents the relationship between two or more items of the financial statement. It can be divided into following areas.
Liquidity Ratios: The liquidity ratios gives the idea of whether the company can pay back its liabilities or short term obligations, which has less than one year maturity.
Activity ratio: An activity ratio assesses the efficiency of a firm in converting various accounts into cash or sales.
Debt ratio: Debt ratio measures the degree of indebtedness that is the firm’s amount of debt financing and its ability to meet fixed charges.
Profitability ratio: The profitability ratio focuses on the ability of the firm to make a profit on sales, assets or equity and shows the total effect of other ratios on the operating results.
Market ratios: Market ratios provide investors insight into the firm’s business in terms of return and risk.
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