Pearson Etext For Business In Action -- Access Card (9th Edition)
Pearson Etext For Business In Action -- Access Card (9th Edition)
9th Edition
ISBN: 9780135636312
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 3, Problem 2CTQ
Summary Introduction

Case summary:

The case is about Company A, started by 3 people with a plan of playing the matchmaker among the people with empty or additional rooms for rent and the travelers searching for cheaper alternatives for hotels. They have utilized the transnational strategy for the success for international expansion of the firm. Thus, at the initial stage, they struggled and had many failure attempts, but at last, they reached great heights.

To discuss: Whether Company A must change its name that must be meaningful in each country and its justification.

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