*CRAFTING AND EXEC. STRATEGIES >INTL. ED
22nd Edition
ISBN: 9781260565935
Author: Thompson
Publisher: MCG
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Chapter 3, Problem 2ALE
Based on the strategic group map in Illustration Capsule 3.1, which casual dining chains are Cracker Barrel’s closest competitors? With which strategic group does Panera Bread Company compete the least, according to this map? Why do you think no casual dining chains are positioned in the area above the Olive Garden’s group?
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*CRAFTING AND EXEC. STRATEGIES >INTL. ED
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