CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
CRAFTING+EXEC.STRAT.:CONCEPTS (LOOSE)
22nd Edition
ISBN: 9781260157178
Author: Thompson
Publisher: MCG
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Chapter 3, Problem 1ESP
Summary Introduction

To discuss: Factors that might have most strategic relevance for the selected industry.

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To identify the most attractive target markets for a business, what should we look for first? Why?
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Identify any one industry problem, then produce a concept that provides a solution to that industry. Any industry may be used, and the solution should take into account client needs, wants, and demand, as well as demographics.
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