Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message? Introduction : Organization strategies are the actions which company takes to reach its goal.

Question

The most common product I purchase would have to be organic foods from the grocery store. Although these foods are from different producers, I feel as though most if not all utilize marking skimming as their marketing strategy for pricing their goods. Many organic foods are priced much higher than the average food product, usually doubling in cost, if not more. I have yet to find an organic food product that was the same price or cheaper than your typical comparable food item at the store. With the use of market skimming, organic food companies are focused on selling to buyers who value their product and recognize that a quality product or food source comes with a price. People who prefer to eat organic foods are typically inclined to pay whatever price that product comes with, since finding organic foods can be challenging to begin with. Since there are not as many organic food producers as there are non-organic food producers, target consumers have no choice but to purchase whatever…

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Question

Chapter 3, Problem 14CT

Summary Introduction

To determine:

Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message?

Introduction:

Organization strategies are the actions which company takes to reach its goal.

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