EBK BUSINESS ANALYTICS
EBK BUSINESS ANALYTICS
3rd Edition
ISBN: 9780136880844
Author: Evans
Publisher: PEARSON
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Chapter 3, Problem 13PE

A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not.

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Chapter 3, Problem 13PE, A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or

Convert the data into percentages for each gender class. Then construct a chart of the counts and a chart of the percentages. Discuss what each conveys visually and how the different charts may lead to different interpretations of the data.

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