To think critically about: Why audience analysis is so important in the selection of the direct or indirect organization strategy for a business message. Introduction: Analyzing and profiling the audience is a pivotal step in the writing process, it aids to make decisions about shaping the message, it includes: the type of language to use, whether to include special technical words, whether to include detailed background information. Further, it helps to decide whether a formal or informal tone should be implemented. Furthermore, profiling the audience will help to decide whether the receiver is likely to respond positively or negatively to the message, or be neutral about it. Profiling and analyzing the audience will aid in the selection of the direct or indirect organization strategy for a business message too. Moreover, it helps to develop a message so it will be effective for both primary and secondary receivers.

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Chapter 3, Problem 13CT

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To think critically about:

Why audience analysis is so important in the selection of the direct or indirect organization strategy for a business message.

Introduction:

Analyzing and profiling the audience is a pivotal step in the writing process, it aids to make decisions about shaping the message, it includes: the type of language to use, whether to include special technical words, whether to include detailed background information. Further, it helps to decide whether a formal or informal tone should be implemented. Furthermore, profiling the audience will help to decide whether the receiver is likely to respond positively or negatively to the message, or be neutral about it. Profiling and analyzing the audience will aid in the selection of the direct or indirect organization strategy for a business message too. Moreover, it helps to develop a message so it will be effective for both primary and secondary receivers.

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Marin Company is a manufacturer of smartphones. Its controller resigned in October 2025. An inexperienced assistant accountant has prepared the following income statement for the month of October 2025. Marin Company Income Statement For the Month Ended October 31, 2025 Sales revenue $998,400 Less: Operating expenses Raw materials purchases $337,920 Direct labor cost 243,200 Advertising expense 115,200 Selling and administrative salaries 96,000 Rent on factory facilities 76,800 Depreciation on sales equipment 57,600 Depreciation on factory equipment 39,680 Indirect labor cost 35,840 Utilities expense 15,360 Insurance expense 10,240 1,027,840 Net loss $(29,440) Prior to October 2025, the company had been profitable every month. The company's president is concerned about the accuracy of the income statement. As her friend, you have been asked to review the income statement and make necessary corrections. After examining other manufacturing cost data, you have acquired additional…