To think critically about:
Why audience analysis is so important in the selection of the direct or indirect organization strategy for a business message.
Introduction:
Analyzing and profiling the audience is a pivotal step in the writing process, it aids to make decisions about shaping the message, it includes: the type of language to use, whether to include special technical words, whether to include detailed background information. Further, it helps to decide whether a formal or informal tone should be implemented. Furthermore, profiling the audience will help to decide whether the receiver is likely to respond positively or negatively to the message, or be neutral about it. Profiling and analyzing the audience will aid in the selection of the direct or indirect organization strategy for a business message too. Moreover, it helps to develop a message so it will be effective for both primary and secondary receivers.
Want to see the full answer?
Check out a sample textbook solution
Chapter 3 Solutions
ESSENTIALS OF BUSINESS...(LL)-TEXT
- general accountingarrow_forwardQuick answer of this accounting questionsarrow_forwardPP.63 Jupiter, a large candy company, is having great success with its "Swan" family of candy bars. Due to a number of factors they like to plan their production at least six months into the future. The table below contains their demand projections (in tons) for April through September: Supply/Demand Info Beginning Apr May Jun Jul Aug Sep Predicted Sales 45,500 45,100 51,900 52,800 47,900 47,200 Regular production Overtime production Subcontract production Ending inventory 14,400 Hired employees Fired employees Total employees 423 Cost variables are as follows: Cost Variables Labor cost/hour $13 Overtime cost/ton $30 Subcontracting cost/ton $28 Holding cost/ton/month $14 Hiring cost/employee $3,700 Firing cost/employee $5,800 Here is some additional…arrow_forward
BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage Learning
Accounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education