EBK ESSENTIALS OF MIS
EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 3, Problem 13CSQ

Explanation of Solution

Steps taken to bring back the customers:

  • Company can know its current performance and the areas that need improvement with the help of feedback of the customers about the services provided by T-mobile like the network problems and services with the use of information.
  • It will also give the information about the alternative products that are available in the market with lesser service charges than T-mobile.
  • The details of the operations and business processes of the company can be derived.
  • They can know the needs of the users.

Customers reason to desert the company:

Yes”, the customers are deserting because of the poor customer service when compared to other competitors like Apple iPhone service.

Use of information technology to find the answer:

  • Information technology can be used to get the feedbacks from the customers regarding the services...

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