Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 3, Problem 10RQ
Program Plan Intro
Customer Relationship Management (CRM):
Customer Relationship Management refers to manage all the phases of the customer’s relationship within an organization. Such management helps to increases the loyalty of the customer and to retain an organizations profit. It permits the organization to allow the customer’s shopping and buying behaviors.
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