An Introduction to Statistical Methods and Data Analysis
An Introduction to Statistical Methods and Data Analysis
7th Edition
ISBN: 9781305269477
Author: R. Lyman Ott, Micheal T. Longnecker
Publisher: Cengage Learning
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Chapter 2.8, Problem 8E

a.

To determine

Explain the difference between the two estimates of the percentage for households using biodegradable detergents.

b.

To determine

Mention the biases that might be introduced into two types of surveys.

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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…
What were the average sales for the four weeks prior to the experiment? What were the sales during the four weeks when the stores used the digital display? What is the mean difference in sales between the experimental and regular POP time periods? State the null hypothesis being tested by the paired sample t-test. Do you reject or retain the null hypothesis? At a 95% significance level, was the difference significant? Explain why or why not using the results from the paired sample t-test. Should the manager of the retail chain install new digital displays in each store? Justify your answer.
A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…

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