Company A and Company D are the competitors who sell similar appliances and target similar audience. They sell appliances mainly in the states of Indiana, Illinois, Ohio, and Kentucky. Both the companies decided that company A will no longer sell in the states of Indiana and Ohio and company D will no longer sell in the states of Illinois and Kentucky. To find: The violation of the antitrust law by company A and company D.

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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Recommend a secondary target market for the shampoo given its ability

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Chapter 27, Problem 2BS

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Case summary: Company A and Company D are the competitors who sell similar appliances and target similar audience. They sell appliances mainly in the states of Indiana, Illinois, Ohio, and Kentucky. Both the companies decided that company A will no longer sell in the states of Indiana and Ohio and company D will no longer sell in the states of Illinois and Kentucky.

To find: The violation of the antitrust law by company A and company D.

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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Recommend a secondary target market for the shampoo given its ability

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