The Legal Environment of Business: Text and Cases (MindTap Course List)
10th Edition
ISBN: 9781305967304
Author: Frank B. Cross, Roger LeRoy Miller
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 24, Problem 6BCP
Summary Introduction
Case s ummary : The company I sold computer security software by the name of “scareware”. Ads by I redirected the consumers to a site and showed them that their computer was infected with dangerous files. In reality, no scans were conducted. K, the co-founder of I, was aware of the consumer complaints against their ads. An individual would be liable under FTC’s prohibition of deceptive practices if he participated in the deceptive advertisement and had the authority to control them and had the knowledge of them.
To find: The deceptive nature of I’s ads.
Summary Introduction
Case summary: The company I sold computer security software by the name of “scareware”. Ads by I redirected the consumers to a site and showed them that their computer was infected with dangerous files. In reality, no scans were conducted. K, the co-founder of I, was aware of the consumer complaints against their ads. An individual would be liable under FTC’s prohibition of deceptive practices if he participated in the deceptive advertisement and had the authority to control them and had the knowledge of them.
To find: The liability of the person R.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Pauline is a photographer. She takes photographs for a local advertising agency to use to help its clients create advertising campaigns. Pauline belongs to which advertising group? Multiple Choice encoders suppliers clients creators agencies
As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos.
Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy.
You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included:
An insulated lunch sack
A portable power strip in a zippered case
A square-ended barrel bag with fanny pack
A deluxe canvas attaché case
Two colors of garment-dyed sweatshirts
All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items.
When the items arrived. You were not pleased. You returned them all on January 21. You have a…
If a store advertises a particular product at a very attractive price, and then tries to talk prospective
buyers of that product into buying a more expensive brand or style when the customers enter the
store, the store would appear to be guilty of
O palming off goods.
an unfair trade practice.
a deceptive trade practice.
bait and switch advertising.
O false advertising.
discrimination.
Chapter 24 Solutions
The Legal Environment of Business: Text and Cases (MindTap Course List)
Knowledge Booster
Similar questions
- chapter 20 discusses corrective advertising. Sesame Workshop demanded that STX Entertainment run corrective advertising as part of the lawsuit.a. Why would Sesame Workshop want the corrective advertising?b. Do you think corrective advertising would be effective? Why or why not?arrow_forwardWhat is deceptive advertising? b. What consequences (1) Pfizer had to face on its claim for its product LISTERINE and (ii) Ferrero had to face on its claim for NUTELLA?arrow_forwardFirms may seek the help of full-service or limited-service advertising agencies for their advertising. Describeeach.arrow_forward
- The copywriter creates a convincing claim and composes contents for the advertising media • True • Falsearrow_forwardCritkal Thinking A woman sued Taco Bell for deceptiveadvertising, claiming its tacos had far less beef thanadvertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense andfiled a countersuit. In addition, Taco Bell's CEO posteda video statement and essentially released its recipe forseasoned beef, which contains 88 percent beef that is100 percent USDA inspected. 68Was this enough for Taco Bell to do to avert a PRaisis? What else could they have done?arrow_forwardAfter viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had performed a good deed. Was this a marketing exchange:a.) no, because the Red Cross is non-profit organization.b.) yes, because the Red Cross ran an advertisement.c.) no, because the Red Cross did not provide Amanda with a product.d.) yes, because the donated blood was exchanged for a feeling of satisfaction.arrow_forward
- Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new Multiple Choice until its advertising had been seen by every member of its target audience. if it was functionally the same as its salsa sauce. as long it retained these exact product characteristics. for the first six months that it was regularly available at a variety of grocery stores. until a competitor such as Ragu had issued a similar product targeted to the same market.arrow_forward1. For display advertisements, who are the advertisers, publishers, and the display network? What would be your role as you are trying to sell products from your website and run a display ad campaign? 2. As you are trying to design an effective banner ad for your campaign, what you can do to attract attention, communicate value proposition, and invite action? (section 4 of chapter 7)arrow_forwardPlease explain asap and give examplesarrow_forward
- Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?arrow_forward“Top 10 Most Misleading TV Commercials” discuss some deceptive and morally questionable techniques used in advertising.arrow_forwardIn the U.S., what law protects firms whose brand names have been unfairly tarnished in comparative ads?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
