MindTap Business Law, 1 term (6 months) Printed Access Card for Cross/Miller's The Legal Environment of Business: Text and Cases, 10th (MindTap Course List)
10th Edition
ISBN: 9781337093842
Author: Frank B. Cross, Roger LeRoy Miller
Publisher: Cengage Learning
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Chapter 24, Problem 2CT
Summary Introduction
Case summary: Native advertisements are ads that match the look and function of the platform upon which they appear. These advertisements usually appeare on the internet and on small screenssuch as smartphones. These ads are generally for the recommendations. The FTC suggested that there should be guidelines for the native advertisement and further made clear that disclosures on native ads should be there for the consumer.
To find: The things which can be considered as a native advertisement in commercial movies.
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MindTap Business Law, 1 term (6 months) Printed Access Card for Cross/Miller's The Legal Environment of Business: Text and Cases, 10th (MindTap Course List)
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