Building a balanced scorecard
Hit-n-Kun Inc. owns and operates 10 food trucks (mobile kitchens) throughout metropolitan Los Angeles. Each food truck has a different food theme, such as Irish-Mexican fusion, traditional Mexican street food, Ethiopian cuisine, and Lebanese-Italian fusion. The company was founded three years ago by Juanita O’Brien when she opened a single food truck with a unique menu. As her business has grown, she has become concerned about her ability to manage and control the business. O’Brien describes how the company was built, its key success factors, and its recent growth.
“I built the company from the ground up. In the beginning it was just me. I drove the truck, set the menu, bought the ingredients, prepared the meals, served the meals, cleaned the kitchen, and maintained the equipment I made unique meals from quality ingredients and didn’t serve anything that wasn’t perfect. I changed my location daily and notified customers of my location via Twitter.
As my customer base grew, I hired employees to help me in the truck Then one day I realized that I had a formula that could be expanded to multiple trucks. Before I knew it I had 10 trucks and was hiring people to do everything that I used to do by myself. Now I work with my team to build the menu, set daily locations for the trucks, and manage the operations of the business.
My business model is based on providing the highest quality street food and charging more for it than other trucks do. You won’t get the cheapest meal at one of my trucks, but you will get the best. The superior quality allows me to price my meals a little bit higher than the other trucks do. My employees are critical to my success. I pay them a better wage than they could make on other food trucks, and I expect more from them. I rely on them to maintain the quality that I established when I opened my first truck.
Things are going great, but I’m feeling overwhelmed. So far, the growth in sales has led to a growth in profitability— but tm getting nervous. If quality starts to fall off, my brand value erodes, and that could affect the prices that I charge for my meals and the success of my business “
Create balanced scorecard measures for Hit-n-Run Food Trucks. Identify whether these measures best fit the innovation, customer, internal process, or financial dimension of the balanced scorecard.
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Chapter 24 Solutions
Accounting
- The Vintage Restaurant, on Captiva Island near Fort Myers, Florida, is owned and operated by Karen Payne. The restaurant just completed its third year of operation. During those three years, Karen sought to establish a reputation for the restaurant as a high-quality dining establishment that specializes in fresh seafood. Through the efforts of Karen and her staff, her restaurant has become one of the best and fastest-growing restaurants on the island. To better plan for future growth of the restaurant, Karen needs to develop a system that will enable her to forecast food and beverage sales by month for up to one year in advance. The following table shows the value of food and beverage sales (1,000s) for the first three years of operation: Managerial Report Perform an analysis of the sales data for the Vintage Restaurant. Prepare a report for Karen that summarizes your findings, forecasts, and recommendations. Include the following: 1. A time series plot. Comment on the underlying pattern in the time series. 2. Using the dummy variable approach, forecast sales for January through December of the fourth year. How would you explain this model to Karen? Assume that January sales for the fourth year turn out to be 295,000. What was your forecast error? If this error is large, Karen may be puzzled about the difference between your forecast and the actual sales value. What can you do to resolve her uncertainty about the forecasting procedure?arrow_forwardCool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner, is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.21 and has a margin of 74%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 20%. Currently, her customers average buying 2 specialty drinks per week. The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 590 students will come to Cool Beans for a free trial. Of those, she anticipates that 17% will become regular customers who will purchase…arrow_forwardSince 2005, Modco has a full range of groceries and general merchandise sold through 8,000 retail units and several banners in 15 countries. According to the company’s CEO, Modcos annual report reflects the social and environmental dimensions of its activities and its constant and progressive work toward social responsibility issues. Modco’s 2017 annual report states how its emphasis on sustainability has helped the company to be the retail leader in the market. According to the report, Modco has investment in education, health, commitments to fight hunger, support for local farmers, and access to healthier and affordable food. Students will assume they are a part of research team examining the sustainability reporting and stakeholder relations.arrow_forward
- Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago, the company developed a web site and began selling its products over the Internet. Web-site sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the web-site customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the web site, the number of web pages viewed, and the amount spent by each of the 50 customers are contained in the file named Heavenly Chocolates. A portion of the data is shown in the table that follows: Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the web site. The company would also like to investigate the effect that the day of the week and the type of browser have on sales. Managerial Report Use the methods of descriptive statistics to learn about the customers who visit the Heavenly Chocolates web site. Include the following in your report. Graphical and numerical summaries for the length of time the shopper spends on the web site, the number of pages viewed, and the mean amount spent per transaction. Discuss what you learn about Heavenly Chocolates’ online shoppers from these numerical summaries. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. Discuss the observations you can make about Heavenly Chocolates’ business based on the day of the week? Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser. Discuss the observations you can make about Heavenly Chocolates’ business based on the type of browser? Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the web site and the dollar amount spent. Use the horizontal axis for the time spent on the web site. Discuss your findings. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the number of web pages viewed and the amount spent. Use the horizontal axis for the number of web pages viewed. Discuss your findings. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the web site and the number of pages viewed. Use the horizontal axis to represent the number of pages viewed. Discuss your findings.arrow_forwardSince 2005, Modco has a full range of groceries and general merchandise sold through 8,000 retail units and several banners in 15 countries. According to the company’s CEO, Modco's annual report reflects its activities' social and environmental dimensions and its constant and progressive work toward social responsibility issues. Modco’s 2017 annual report states how its emphasis on sustainability has helped the company to be the retail leader in the market. According to the report, Modco invests in education, health, commitments to fight hunger, support for local farmers, and access to healthier and affordable food. Students will assume they are a part of a research team examining sustainability reporting and stakeholder relations.arrow_forwardTamati has been pleased with the success at Fush in recent years and is thinking about expanding to a 2nd location across the city. Fush 2 will have a slightly different approach while maintaining the current culture and mission of the organisation. Tamiti is tentatively planning for the following four categories of revenue: - Beer and Wine. He estimates that 15,000 drinks will be served, with a selling price of $9 and the cost to produce the drink is $7 - Fish Dinners/ The fish dinner will sell for $19.50, with a cost of $15. Selling 20,000 meals - Dessert. Will sell for $8 at a cost of $6.50. Selling 9,500 units - Lunch specials. Selling 10,000 in the next year. lunch prices will average $10 with a cost of $8. Expenses of Fush per month in rent and utilities is $5,300 and monthly labour costs estimated $7,600 monthly (fixed cost in this case). What is the breakeven point in dollararrow_forward
- Many fast-food restaurants compete on lean business practices. Match each of the following activities at a fast-food restaurant with one of the three lean business practices a, b, or c that it strives to achieve. Some activities might relate to more than one lean business practice. 1. Courteous employees a. Just-in-time (JIT) 2. Food produced to order b. Continuous improvement (CI) 3. Clean tables and floors c. Total quality management (TQM) 4. Orders filled within three minutes 5. Standardized food-making processes 6. New product developmentarrow_forwardAfter working for years as a regional manager for a retail organization, Scott Parry opened his own business with Susan Gonzalez, one of his district managers, as his partner. They formed Scott and Susan (S&S) to sell appliances and consumer electronics. S&S pursued a “clicks and bricks” strategy by renting a building in a busy part of to`wn and adding an electronic storefront. S&S invested enough money to see them through the first six months. They will hire 15 employees within the next two weeks – three to stock the shelves, four sales representatives, six checkout clerks, and two to develop and maintain the electronic storefront. S&S will host its grand opening in five weeks. To meet that deadline, they have to address the following important issues: 17. What decisions do they need to make to be successful and profitable? 18. What information do S&S need to make those decisions?arrow_forwardCarmel Company has a frequent buyer program for its customers, where the customers can attain an "elite" level based on the number of orders and the total revenue of the orders. There are twoelite levels: Platinum and Titanium. The benefits of elite membership include discounts and access to special customer service representatives who can resolve problems. The company has one full time customer representative per 200 Titanium customers and one full-time customer representa tive per 2,000 Platinum customers. Customer representatives receive salaries plus bonuses of 2 percent of customer gross margin. Carmel spends 70 percent of its promotion costs on Titanium customers to encourage their loyaltyarrow_forward
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