Concept explainers
The marketing research firm of OUWant12 designed and sent three spam advertisements to 40 e-mail accounts. The first one was an ad for hair removal cream, the second was an ad for Botox treatments, and the third was an ad for a new all lima bean diet. Explain why, when the following results occurred, the sponsors discontinued their services.
23 recipients deleted the ad for hair removal cream without looking at it.
18 recipients deleted the ad for Botox treatments.
19 recipients deleted the ad for the all lima bean diet.
12 recipients deleted the ads for hair removal cream and Botox treatments.
6 recipients deleted the ads for Botox treatments and the all lima bean diet.
7 recipients deleted the ads for the hair removal cream and the all lima bean diet.
2 recipients deleted all three ads.
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Chapter 2 Solutions
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