Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 2.3, Problem 2RQ

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Applying Diffusion of innovation theory to the project:

  • Diffusion of innovation theory provides an explanation on how, why, and at what rate, new ideas and technologies are spread.
  • The key element of this theory is that adoption of any innovation does not happen all at once; rather, it is a drawn-out process, where some people become quick to adopt the innovation than others.
  • There are mainly five established adopter categories as follows:
    • Innovators – They are known to be the risk takers; who are always the first ones to try on new ideas and products...

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Principles of Information Systems (MindTap Course List)

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