Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 2, Problem 3TA

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Use of Focus Group:

  • Focus group refers to a team of individuals whose reactions are observed in market research or political analysis.
  • In order to determine the reactions, his analysis is performed through either guided or open discussions regarding a new product.
  • The focus group can gather the information about a new system which is going to be implemented very easily.
  • As the group consists of members of various tiers, the result for the discussion plays an important role.
  • In the focus group the members shares their valuable findings and the defects can be rectified easily.
  • The result from the focus group discussion seems to be effective than the personal interview with the stakeholders...

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Principles of Information Systems (MindTap Course List)

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