Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 2.2, Problem 1.2CQ
Explanation of Solution
Business functions supported by NFL’s Player Tracking System:
The four basic functions of a business are as follows:
- Manufacturing and production
- Sales and marketing
- Finance and accounting
- Human resources
The business functions supported by the given case study are as follows:
- Sales and marketing
- Human resources
Sales and marketing:
- This system is developed by the Zebra Technologies, to collect detailed data on a player, team performance, sales, and fan behavior to help out in making decisions which will be in needed in every aspect of the business in NFL.
- The different aspects of the business include sales, marketing, ticketing, TV and digital media right, player evaluation...
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Chapter 2 Solutions
Management Information Systems: Managing The Digital Firm (16th Edition)
Ch. 2.2 - Prob. 1.1CQCh. 2.2 - Prob. 1.2CQCh. 2.2 - Prob. 1.3CQCh. 2.2 - Prob. 1.4CQCh. 2.3 - Prob. 2.1CQCh. 2.3 - Prob. 2.2CQCh. 2.3 - Prob. 2.3CQCh. 2 - Prob. 1IQCh. 2 - Prob. 2IQCh. 2 - Prob. 3IQ
Ch. 2 - Prob. 4IQCh. 2 - Prob. 5IQCh. 2 - Prob. 1RQCh. 2 - Prob. 2RQCh. 2 - Prob. 3RQCh. 2 - Prob. 4RQCh. 2 - Prob. 5DQCh. 2 - Prob. 6DQCh. 2 - Prob. 7DQCh. 2 - Prob. 8HMPCh. 2 - Prob. 9HMPCh. 2 - Prob. 12CTPCh. 2 - Prob. 13CSQCh. 2 - Prob. 14CSQCh. 2 - Prob. 15CSQCh. 2 - Prob. 16MLMCh. 2 - Prob. 17MLM
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