Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 2.1, Problem 1VC
Summary Introduction
Case summary:
The mission of Company T is to start the move to the vehicles, which would save energy while saving the planet. The company works as a single and a largely automated manufacturing plant in State C. The company has stopped its sale of Brand R in the year 2011 as it concentrates on launching the new model.
The company is waiting to achieve the long-term objective of generating 500,000 vehicles in one year and profiting from scale economies. Thus, it recruits thousands of employees and restoring the facilities for a larger output.
To discuss: The strengths, opportunities, weaknesses, and threats of Company T.
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