EBK ECONOMICS
EBK ECONOMICS
4th Edition
ISBN: 8220101443649
Author: KRUGMAN
Publisher: YUZU
Question
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Chapter 21, Problem 1BCQ
To determine

The cause of the steep decline in department store sales in the 1930s.

Concept Introduction:

Economic recession: This period is the early stage of depression. In this period, the economy is in declining stage where slowdown is seen in the stock market, household market and there is an increase in unemployment.

Expert Solution & Answer
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Explanation of Solution

  • The prevalence of the Great Depression in the economy in 1930s led to steep decline in department store sales.
  • A very long and severe economic recession created the situation of the Great depression. During this period, there was a slowdown in business activities. It resulted in plugging of department store sales of M and this did not recover by 1940.
  • There was also prevalence of another competing catalog S which led to increase in the competition between M and S. This affected the sales of M as the consumers started to buy from S as per their convenience.

Conclusion:

Therefore, the Great Depression in the economy in 1930s led to a steep decline in department store sales.

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