Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 20.3, Problem 20.6LR
Summary Introduction

To discuss: The difference between the lead and qualified prospect.

Introduction:

There are three types of prospects:

  • Lead
  • Prospect
  • Qualified prospect

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