Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 20, Problem 4BYMP
Summary Introduction
To discuss: The presentation Person X would make to the prospect for person X services or products.
Introduction:
The prospects of Person X are qualified prospects.
Qualified prospects are an individual who affords to buy the products, willing to buy, and make the sole decisions on it.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
Exciting new opportunities have presented themselves to you in the form of a consultant position with a big beverage producer. Be sure that your marketing strategy contains a discussion and explanation of the actions that may be performed to boost the company's online visibility, and that this information is included in the plan. Additionally, ensure that the discussion and explanation are part of your marketing strategy. Before going live with the website, you should be certain that each page has been subjected to extensive testing.
How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
1 - 2 paragraphs?
Chapter 20 Solutions
Marketing - Standalone book
Ch. 20.1 - Prob. 20.1LOCh. 20.1 - Prob. 20.1LRCh. 20.1 - Prob. 20.2LRCh. 20.1 - Prob. 1MMCh. 20.2 - Prob. 20.2LOCh. 20.2 - Prob. 20.3LRCh. 20.2 - Prob. 20.4LRCh. 20.3 - Prob. 20.3LOCh. 20.3 - Prob. 20.5LRCh. 20.3 - Prob. 20.6LR
Ch. 20.3 - Prob. 20.7LRCh. 20.4 - Prob. 20.4LOCh. 20.4 - Prob. 1MRDCh. 20.4 - Prob. 1MIAMCh. 20.4 - Prob. 20.8LRCh. 20.4 - Prob. 20.9LRCh. 20.4 - Prob. 20.10LRCh. 20 - Prob. 1AMKCh. 20 - Prob. 2AMKCh. 20 - Prob. 3AMKCh. 20 - Prob. 4AMKCh. 20 - Prob. 5AMKCh. 20 - Prob. 6AMKCh. 20 - Prob. 7AMKCh. 20 - Prob. 1BYMPCh. 20 - Prob. 2BYMPCh. 20 - Prob. 3BYMPCh. 20 - Prob. 4BYMPCh. 20 - Prob. 5BYMPCh. 20 - Prob. 1VCCh. 20 - Prob. 2VCCh. 20 - Prob. 3VC
Knowledge Booster
Similar questions
- 1) As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss asks you to develop a proposal to expand the company's product line to increase sales as much as possible. Currently, your company sells several designs of shoes, all selling for about $120 per pair. How might you accomplish your task, and which new segments of the market would you be trying to reach?arrow_forwardIn this proposal, select a Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. A basic description of the NEW product that your team will be creating a marketing plan for.arrow_forwardIntroduction to businessarrow_forward
- write a marketing plan for an organization based on a new product or service that they could offer. Short profile of the company Industry analysis and any marketing research that needs to be done SWOT and PEST analysis (in brief) Competitive analysis Marketing goals for a new product or service Describe how this impacts the current marketing mix of the company such as product, pricing, place of distribution, and promotional messaging Target market identification Marketing strategies and tactics How the success of the marketing plan will be measuredarrow_forwardPlease provide another NEW product from a different Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. a. A basic description of the NEW product that your team will be creating a marketing plan for.arrow_forwardWhat are some ways to implement your recommendation?arrow_forward
- Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.arrow_forwardMidtown Bistro, a local restaurant has hired you to help them develop a new online business initiative. The company wants to use social networking actively in its marketing plan and integrate it not its Web site. In one or two paragraphs, identify thee benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective.arrow_forwardRole PlayingAs an employee of a business consulting firm that specializes in helping people who want to start small businesses, you have been assigned a client who is interested in introducing a new concept in health clubs—one that offers its customers both the usual exercise and weight-training opportunities and certain related types of medical assistance, such as physical therapy, a weight-loss physician, and basic diagnostic testing. As you begin thinking about the potential for success for this client, you realize that developing a marketing plan is going to be essential. Take role-playing approach to present your argument to the client as to why he or she needs to spend the money on your services to create a formal marketing plan.arrow_forward
- Select a product or service and role-play a sales call—from the approach to the close—with another student. Have one member of the team act as the salesperson with the other member acting as the customer, raising at least three objections. Select another product or service and perform this exercise again with your roles reversed.arrow_forwardExplain how the recommendation add value to the company and product brands as well as build customer loyalty.Develop a 10–12-slide PowerPoint presentation that analyzes the company, product, and current marketing situation of that company, and recommends a new that will improve the potential for the product in a global market. Explain how the recommendation will add value to the company and product brands as well as build customer loyalty.Note: The assessments in this course build on each other. You are strongly encouraged to complete the assessments in sequence. ……………………. Added to cartarrow_forwardWhat are the advantages to both the company and the clientele that CRM may bring? Provide illustrative evidence to support your explanation.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning