MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 20, Problem 4LO
Summary Introduction

To Discuss: The theory of dynamic pricing.

Introduction: Pricing decisions are the decisions that a organizations make when fixing costs for their items or services. Pricing is viewed as a component of an organization's marketing strategy since it impacts its association with various customers in the market.

Blurred answer
Students have asked these similar questions
Illustrate the Power of Dynamic Pricing and Yield Management Systems?
Analyze the potential implications of predatory pricing on competition and market dynamics.
How do firms use information about price elasticity to predict consumer behavior?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing