The A is a; largest credit union having 146 members and $5088 assets in the initial stage of its establishment. The reason behind the establishment of this credit union is failure of banking system during the period of great depression. The A credit union served around the seven decades for united employees and enlarge the business beyond the single employee focus. Then the credit union reached in the position of countries largest credit union and a rapid growth in number of members and assets. The A provides number of benefits to its potential customers and try to convince customers that credit union can satisfy their needs with low fees, loan rate and high interest rate on deposits. Then the promoting advantage of credit union helps to shift most of the customers’ accounts from bank to credit unions. Now a days the members of credit union is growing day by day. To discuss: Whether a profit bank is successful in customer approach against Credit union A and other banks.

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Chapter 20, Problem 3CTQ

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The A is a; largest credit union having 146 members and $5088 assets in the initial stage of its establishment. The reason behind the establishment of this credit union is failure of banking system during the period of great depression.

The A credit union served around the seven decades for united employees and enlarge the business beyond the single employee focus. Then the credit union reached in the position of countries largest credit union and a rapid growth in number of members and assets.

The A provides number of benefits to its potential customers and try to convince customers that credit union can satisfy their needs with low fees, loan rate and high interest rate on deposits. Then the promoting advantage of credit union helps to shift most of the customers’ accounts from bank to credit unions. Now a days the members of credit union is growing day by day.

To discuss: Whether a profit bank is successful in customer approach against Credit union A and other banks.

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