Economics Today: The Micro View (18th Edition)
Economics Today: The Micro View (18th Edition)
18th Edition
ISBN: 9780133885071
Author: Roger LeRoy Miller
Publisher: PEARSON
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Chapter 20, Problem 2FCT
To determine

Policy nudge to move people with a bounded rationality towards making higher-utility choices.

Introduction:

Bounded rationality- The notion that the decision –making is characterized by constraints on the individuals’ cognitive capabilities, resources in processing and limited information.

Nudge policies- Nudge assumes that individuals and organizations have the capacity and motivation to change. It recognizes the bounded-rationality induced limitations on human behavior. It is a positive reinforcement and indirect suggestion that influences the consumer behavior towards decision making.

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