A new company BS was started by two recent graduates last year and their motto was to sell premium logo sweaters for 10 big colleges. The sweater was perfect for recent graduating students and for those fans who want to support football during the football season. The company wants to manage its inventory as it needs a good supply chain for its product. To determine: The reason for using aggregate demand forecasting over individual forecasting.

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Chapter 20, Problem 2AE

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Case summary: A new company BS was started by two recent graduates last year and their motto was to sell premium logo sweaters for 10 big colleges. The sweater was perfect for recent graduating students and for those fans who want to support football during the football season. The company wants to manage its inventory as it needs a good supply chain for its product.

To determine: The reason for using aggregate demand forecasting over individual forecasting.

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