International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 20, Problem 1CDQ
Summary Introduction

Case summary:

Company T is a Country U based company that was founded in the year 2003; this company is the leading producer of electric cars. The total sales of the company is be $7 billion, has $25 billion assets, and with more than $30,000 staffs. Company T vehicles began to become popular with its brand and there was huge sales for the company which in return gave good profits.

Mainly within the Country E, the company has offered incentives for buyers of electric vehicles.

Characters in the case:

Company T

Country U

Country E

To determine: Whether Company T must depend on government subsidies to sell their cars and whether the environmental issues has to be developed into the competitiveness based on the pricing of electronic cars or supply and demand to fix prices for electronic car.

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