MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 20, Problem 1CCS
Summary Introduction
Case summary:
Company A Incorporation is a software and hardware designing data storage company. Person V is the senior sales associate in that company. Company A engaged a new contract from Company B. It is a multimillion dollar contract for increasing company productivity levels and revenue for region.
Company A having record on providing high levels of customer service and standard quality. Company B is a part of Country U based consumer products firm. Person V and Person B discussed each other for a contract of software solutions. Then Person J from Company B does not impressed with that contract.
Company B wants a contract with low cost so they are looking for another three contracts. In which one firm offers the price of $7 million. Person B and Person J contacted Company A for final price negotiation of this contract and they need a final quote by 6th August.
To discuss: The persons who represents the presentation.
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About this Assignment
For a marketing professional, waiting until a major competitor enters your marketplace before reacting usually means that you will
lose significant sales and profits as you scramble to counter the "invasion." It is best to be prepared by analyzing relative strengths
and weaknesses, not just from your viewpoint but also from the point of view of major potential competitors.
This assignment is designed to have you take an objective look at both sides of a marketing battle so that you can create solid,
actionable defensive strategies. Your output will consist of two detailed and comprehensive SWOT analyses, as well as a strategy
summary. The full assignment should total 1,000 words.
Prompt
"Big City" is a U.S. metropolis of some 1.8 million people with all of the characteristics one would expect of an urban/suburban
center. One such characteristic is a plentiful supply of the usual fast food franchises, including McDonald's, Burger King, Jack-in-the-
Box, Domino's,…
HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
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