EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 3QA
Summary Introduction

To determine: The ways in which GDP, the business cycle and the categories of economic development influence marketer’s decision in entering international markets and the importance of BRICS and G7 countries.

Introduction: Globalization strategies are the strategies of the local business to enter in the global market by trading off between local responsiveness and global integration.

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