Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 2, Problem 3QA
Summary Introduction
To determine: The ways in which
Introduction: Globalization strategies are the strategies of the local business to enter in the global market by trading off between local responsiveness and global integration.
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An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.
For this activity choose a product from above and come up with the following:
What is your Product Name?
What is slogan for your product?
Who is your target market?
What are the possible segmentations in this target market?
What type of product? ( Convenience, specialty ,shopping, unsought)
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Come up with a persuasive or informational label for your product?
Does your product have a warranty?
New Product Development
For this assignment find a new product in technology that may still be in the development process. Provide your own research findings about the product.
Where is this product in the development process? What is your personal opinion on this new product? Would you purchase this product? How similar is this product to an existing product, name an existing product that is similar?
Provide a picture of your product:
Provide resources:
Chapter 2 Solutions
Marketing: Real People, Real Choices (9th Edition)
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- General Motors buys engines for use in its vehicles from BorgWarner, which in turn buys many of the vehicles it needs from GM. This is an example of: Question 20Select one: a. nested demand. b. derived demand. c. reciprocity. d. elastic demand. e. circular buying.arrow_forwardLooking for some insight on a scenario involving a car company that sells a full range of vehicles—from large trucks and luxury SUVs to economy cars and hybrids. Recently, there’s been a noticeable shift in consumer buying habits, and management is interested in developing a system to track early trends in the marketing environment. The goal is to explore two of the following areas: Key variables in the marketing environment that should be monitored to help recognize and predict trends. The importance of tracking these specific variables over time. Effective methods for monitoring these trends. How marketing research can help reveal how consumer perceptions of these trends influence vehicle choices. Open to hearing thoughts or approaches on any two of these points.arrow_forwardMeasuring Online success Google analytics and other enterprise systems like Omniture are great in assisting companies in obtaining leads and using data collected to assist companies improve their websites. For this assignment take a look at the success stories from companies using google analytics. Click on the link below to choose a success story, once on the website make sure to click on the PDF file to view the sample company of your choice. https://www.google.com/analytics/success-stories/?product=analytics#?modal_active=none Name of the company ? About the company What are some of the company goals? What was the approach in using google analytics to help the company succeed? What was the end results from using Google analytics?arrow_forward
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